New London 2012 Mascots Unveiled

At first, I wasn't sure if I liked Wenlock & Mandeville. In one sense, they have the charm and the friendliness expected of a mascot- and it has been executed in a dynamic way; something London 2012 has seeked to do since it unveiled its cutting edge logo.

On the other hand, is this idea simply 'cheesy'? I'm not sure how well it works, and there's a risk element involved as I fear it could become somewhat of a laughing stock among the global community. Only time will tell.

However, having said this I have concluded that I like them. I like them because they push boundaries; they're relatable, new, dynamic and innovative. I think they'll get a lot of criticism, but they'll be remembered.

The Olympics are often not the festival of unity and diverse culture they're supposed to be. Obviously sport is at the heart, but in some past games, any other areas are forgotten; I felt Beijing 08 was very 'one dimensional' with sport the sole focus. London 2012 is already pioneering design for the new decade as well as being a massive beacon of regeneration though, and it is helping to bring communities together.

As designers, it is often said the final outcome isn't what matters, but it's the process. I think this is true here- if London 2012 and its mascots have pushed boundaries in design and many other industries, its a success. So all in all, I vote favourably.